With almost 2000 people in attendance Inman Connect San Francisco (or as the regulars call it #ICSF) was very much a success. There was record attendance with fabulous keynote speakers. It was a time of learning, networking and building strong relationships. I am grateful for the time I get to spend talking to people face to face that I interact with all year long on the social webs. There is nothing like breaking bread with the people that you hold in high esteem. I also get to meet new people. I try to meet a 100 people a day so I am in heaven at Connect because this becomes a very easy goal. I get to have conversations with people throughout the industry, which allows me to learn and grow.

Inman Connect San Franciso

We collectively coined new buzzwords that will be used for months to come. We are seeing the uberfication of real estate and technology. Uberfication: the creation of on demand marketplaces serviced by individuals through technology (or at least that is what I think). Experience but not the way you might think. Experience: creating a remarkable process before you meet your customer in person and carrying it through long past the transaction. I see more and more need for concierge services in Real Estate. Lets be honest, how we do Real Estate does not change, but the tools and the experience do. The next big thing was video, we are no longer talking about pictures, set to music, and those days are gone. It is full motion video of listings, lifestyle, and Agents. People want to meet you.

Uber Logo

While we coin the buzzwords from the stage vendors are showing us the products to make these things a reality. For video- Houselens.com and V-screen were the two that were mentioned the most and they are having tremendous results with their products. There is a new referral network, Balcony an app for trusted referrals of agents across the country, which is in beta that will revolutionize how we provide experience for our clients no matter where they purchase. HouseHappy is showing us how to better showcase our listings and share them on the interwebs. They focus on an amazing visual experience. Another one that has my interest is Home Pro Networks by OwnerAide, connecting service professionals with your buyers and sellers; it is similar to Pro.com but branded to agents. This is a way to go above and beyond with your clients for a long time, even after your transaction is finished. There were so many great vendors, I can’t name them all, but if you are looking for something let me know, I am sure I saw a solution.


I always look forward to the keynote speaker and this year, Guy Kawasaki spoke right to my heart about being enchanting and genuine. Guy gave us 10 key things to building enchanting relationships. This is crucial in our industry because it is the relationships that build our business not all the bright shiny objects. We can come away from a conference like this with thoughts that all the apps and technology will make us better agents, but the truth is it is the enchanting relationships that we create with people in our industry and our clients. The next Connect is in about 6 months if you want to build enchanting relationships and learn from the best I suggest you get to New York in January.

Guy Kawaski at Inman Connect